Ideation: Founders’ purpose and goals

Describing your purpose for launching a new business.

As you are getting started, it is a great time to think about why you are planning to launch this venture: what you wish to achieve and in what time-frame.

There is almost no doubt that this will change over time, but it is always useful to have a starting point and a goal that you can occasionally refer back to …. and update if necessary.

The task is to complete the Founders Purpose which is shown below. There is a link to download the pdf as well.

Note that as you are still seeking the right idea, some of your answers may be a little vague. Do not worry – this is still a really useful exercise to do at this stage of your venture.

Word version

Now store this document in a safe place, you will be returning to it later to review and update


Mashauri usage video: how to capture in-page comments.

Have you been wondering what the little plus signs were alongside the page?

Have you been wondering how you might capture ideas and thoughts within your Mashauri page?

Wonder no longer – all is revealed in the short video below.

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