ASF: introduction to the course

Introduction to the art of startup finance.

The Kauffman Foundation entrepreneurial education

Established in the mid-1960s by the late entrepreneur and philanthropist Ewing Marion Kauffman, the Kauffman Foundation is based in Kansas City, and is among the largest private foundations in the United States with an asset base of approximately $2 billion.


Their vision is to foster a society of economically independent individuals who are engaged citizens in their communities. In service of this vision, they focus their grant making and operations on two areas — education and entrepreneurship — which their founder, Ewing Kauffman, saw as two ends of a continuum.
 


Their programme: “the art of startup finance” is of high quality and we use it here as the basis to our course on startup finance. However, there are a few areas where we believe it needs enhancement for Mashauri customers and so the Mashauri version includes some extras such as a glossary of terms and a few handy tools. In addition, we are adding in our own quizzes and will offer a certificate to those users who complete the course and reach the required pass rate.


Why should you care about startup finance?

“I’m the visionary,” you might say. “I don’t want to get bogged down in financial reports. That’s what bean counters are for.” Right? Wrong. You need to understand your numbers — to understand your business better, make better decisions, make fewer mistakes, and hopefully turn a little cash in to a lot of cash.

Financial literacy is essential for every entrepreneur. Bill Reichert, a seasoned venture capitalist, provides critical knowledge that will help you go beyond the numbers and use finance as a tool to help you manage your company.


 

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