University of Cumbria Virtual Entrepreneur Centre: university student programmes

For university students

Our promise to students

We will provide you with high quality entrepreneurial programmes that reflect latest thinking in this area. All our programmes are highly experiential and you will “learn as you do”. Depending upon the programme, you will have access to mentors and colleagues who can support you as you move through the programme.

All courses are certified by the highly reputable University of Cumbria.

Benefits to students

Not only will an entrepreneurial mindset give you the ability and confidence to build your own business and so open many more career options for you – it will also increase your employability if you decide to stay within a more traditional career path. In this respect the certificate you receive from the University of Cumbria will help you in differentiating your resume from the rest of the market.

Find and test your new venture idea

 Programme overview

This programme guides the individual students in identifying a business idea to pursue that is appropriate given their requirements and competencies.

The course includes exposure to the entrepreneurial journey, a series of structured steps to identify multiple opportunities, a multi-criteria decision tool to select the best one and an application that helps them to design and implement a market test.

The final assignment is a video of the student presenting their new business concept.

All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.

Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.


What type of student is this aimed at?

The course is aimed at students who wish to find out more about entrepreneurship and learn about the process of business idea development. It is applicable to all levels from first year to post-graduate and is appropriate for all faculties.


Pricing and timing

The fee for this course is £299.00 and includes all the materials, downloadable tools and templates, access to the material for 6 months and a certificate for all who receive a passing grade.

Programmes may be started at any time and students may work at their own pace. Typically students dedicate 5 to 8 hours per week to this and are complete within 3  to 4 weeks. It is recommended that you do not take longer than one month from beginning to end for the best learning experience.

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Value proposition

Craft and test your value proposition

Programme overview

This programme supports students in taking their business idea (problem and solution) and crafting it into a value proposition

They will develop and test a value proposition which includes market segmentation, assessing competition, developing a customer persona in the selected initial target market, crafting a value proposition and real world validation of that proposition.They will  finish off by developing a draft business model – ready for the next step.

Students run through a series of steps that include lectures on the relevant task being undertaken, cases and examples, entrepreneurial stories, quizzes and assignments which represent the milestones in the journey (for instance a customer empathy map). The final assignment is a video of the student pitching their value proposition to a customer.

All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.

Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.

What type of student is this aimed at?

The course is aimed at students who have a strong desire to learn more about entrepreneurship and to start gaining experience with an idea that they have already developed.

This could be undertaken as an individual exercise or working in groups. In either case, each student will still run through all the steps of the programme but most of the assignments will be submitted by the group.

 It is applicable to all levels from first year to post-graduate and is appropriate for all faculties.


Pricing and timing

The fee for this course is £499.00 and includes all the materials, downloadable tools and templates, access to the material for 6 months and a certificate for all who receive a passing grade.

Programmes may be started at any time and students may work at their own pace. Typically students dedicate 5 to 8 hours per week to this and are complete within 4  to 6 weeks. It is recommended that you do not take longer than two months from beginning to end for the best learning experience.

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Business model development

Business model development and testing

 

Programme overview

This programme supports students in taking their value proposition into a full business plan, identifying the key assumptions and testing them in the market. It includes crafting a pricing strategy based on concepts such as cost of customer acquisition and customer lifetime value.

They will be introduced to several different types of business modelling tools and canvases and select the one most appropriate to their venture idea. They will build a minimum viable product (MVP) and attempt to make some early sales or at least get customer commitment to such (eg letters of intention).

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Students run through a series of steps that include lectures on the relevant task being undertaken, cases and examples, entrepreneurial stories, quizzes and assignments which represent the milestones in the journey (for instance a business model canvas). The final assignment is a video of the student pitching their business to an investor.

All Mashauri programmes are based on project-based experiential learning that helps move the student toward developing an entrepreneurial mindset. Not only does this set up the possibility of the student following an entrepreneurial career path; but the cognitive skills developed also will improve their value as a future employee and as such help to differentiate themselves in the market.

Our programmes use gamification techniques and ongoing monitoring to ensure high student engagement.


What type of student is this aimed at?

The course is aimed at students who have already developed a validated value proposition and are committed to following their idea through to obtaining paying customers. As such, these are students who have demonstrated entrepreneurial ability and are likely to persevere to the end.

This could be undertaken as an individual exercise or working in groups. In either case, each student will still run through all the steps of the programme but the assignments will be submitted by the group.


Pricing and timing

The fee for this course is £399.00 and includes all the materials, downloadable tools and templates, access to the material for 6 months and a certificate for all who receive a passing grade.

Programmes may be started at any time and students may work at their own pace. Typically students dedicate 5 to 8 hours per week to this and are complete within 3  weeks. It is recommended that you do not take longer than one month from beginning to end for the best learning experience.

Read more

Business planning and forecasting

Business planning and forecasting

 

 

Programme overview

You may hate finances and detailed business planning – and even heard that it is not necessary from some startup “gurus” – but sadly when you start talking to anyone who may want to invest in your business (investors, co-funders, employees), they will probably want to know that yo have thought this through thoroughly and at least have some idea of where you would like to get to. But do not worry, the exercise is useful and can be great fund as you hammer out things like price-volume estimates and calculate when you are likely to breakeven.

This programme is currently being upgraded and will be available at the beginning of Q1 2020. If you would like to find out more about it – or perhaps even help us co-develop it – then please drop me a line at simon.gifford@mashauri.org

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Entrepreneur Nano Certificate

Sign up for all 4 programmes and you will receive a 25% discount. More importantly, when you have passed all the courses, you will receive our Entrepreneur Nano Certificate which demonstrates you understand and have experienced all the key concepts in starting a business. Not only will you have the confidence to launch your own venture, you will also become a valuable hire for a startup or scale-up company.

 

Cumbria draft certificate nano

 

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