For university students
Our promise to students
We will provide you with high quality entrepreneurial programmes that reflect latest thinking in this area. All our programmes are highly experiential and you will “learn as you do”. Depending upon the programme, you will have access to mentors and colleagues who can support you as you move through the programme.
All courses are certified by the highly reputable University of Cumbria.
Benefits to students
Not only will an entrepreneurial mindset give you the ability and confidence to build your own business and so open many more career options for you – it will also increase your employability if you decide to stay within a more traditional career path. In this respect the certificate you receive from the University of Cumbria will help you in differentiating your resume from the rest of the market.
Find and test your new venture idea
This programme guides the individual students in identifying a business idea to pursue that is appropriate given their requirements and competencies.
The course includes exposure to the entrepreneurial journey, a series of structured steps to identify multiple opportunities, a multi-criteria decision tool to select the best one and an application that helps them to design and implement a market test.
The final assignment is a video of the student presenting their new business concept.
Craft and test your value proposition
This programme supports students in taking their business idea (problem and solution) and crafting it into a value proposition
They will develop and test a value proposition which includes market segmentation, assessing competition, developing a customer persona in the selected initial target market, crafting a value proposition and real world validation of that proposition.They will finish off by developing a draft business model – ready for the next step.
Business model development and testing
This programme supports students in taking their value proposition into a full business plan, identifying the key assumptions and testing them in the market. It includes crafting a pricing strategy based on concepts such as cost of customer acquisition and customer lifetime value.
They will be introduced to several different types of business modelling tools and canvases and select the one most appropriate to their venture idea. They will build a minimum viable product (MVP) and attempt to make some early sales or at least get customer commitment to such (eg letters of intention).
Business planning and forecasting
You may hate finances and detailed business planning – and even heard that it is not necessary from some startup “gurus” – but sadly when you start talking to anyone who may want to invest in your business (investors, co-funders, employees), they will probably want to know that yo have thought this through thoroughly and at least have some idea of where you would like to get to. But do not worry, the exercise is useful and can be great fund as you hammer out things like price-volume estimates and calculate when you are likely to breakeven.
Entrepreneur Nano Certificate
Sign up for all 4 programmes and you will receive a 25% discount. More importantly, when you have passed all the courses, you will receive our Entrepreneur Nano Certificate which demonstrates you understand and have experienced all the key concepts in starting a business. Not only will you have the confidence to launch your own venture, you will also become a valuable hire for a startup or scale-up company.