4.0
Principal competency: customer focus
4.1 Problem exploration:
Sub-competency description:
Identify pain points and challenges that others are experiencing around the problem that needs to be solved
4.2 Problem solving:
Sub-competency description:
identify a value proposition that would appeal to customers facing the problem you are solving
4.3 Early problem testing:
Sub-competency description:
Design tests and undertake customer research to validate and gain greater insights into the problem
4.4 customer validation::
Sub-competency description:
Develop a persona representing your target market and develop and undertake research to validate the existence of the customer, clarify their needs and map out a customer journey
4.5 Customer feedback
Sub-competency description:
Constantly seeking customer feedback