4.0

Principal competency: customer focus

4.1 Problem exploration: finding the pains and gains

Sub-competency description:

Identify pain points and challenges that others are experiencing around the problem that needs to be solved
4.2 Problem solving: finding value propositions

Sub-competency description:

identify a value proposition that would appeal to customers facing the problem you are solving
4.3 Validation of problem

Sub-competency description:

Design tests and undertake customer research to validate and gain greater insights into the problem
4.4 Validation of customer

Sub-competency description:

Develop a persona representing your target market and develop and undertake research to validate the existence of the customer, clarify their needs and map out a customer journey
4.5 Constantly seeking customer feedback

Sub-competency description:

Constantly seeking customer feedback