Getting started

Getting started


There are millions of "wannabee" entrepreneurs. People who have an idea, talk about starting their own business but somehow never take that first step. Mashauri have developed a programme to help people move through this inertia and actually get going - and using scientific and proven processes that will increase the entrepreneur's probability of success if they simply follow the steps and do the work.

If you would like to apply or find out if you are suited to the programme, please complete the questionnaire below the course announcement. We will respond with a customised report suggesting what is the best way forward for you - and we will also give you some tips on your entrepreneurial readiness.




Our programme for entrepreneurs who have already developed their idea and now want to get started is called: Launch


To guide entrepreneurs from idea through to the development of a market-tested value proposition ready for development into a full business model.

Who is it for:

Entrepreneurs who

  • Already have a clear business idea and wish to move forward with their business development
  • Have an idea and have made some initial steps but are unclear on the right way to go further
  • Wish to test if their business idea is viable before investing significant sums in further development
  • Would like to apply scientific and proven steps such as the lean approach to increase their probability of success


9 to 12 weeks

Output / deliverable:

A value proposition that is based on early market testing and assessed in the light of market size, targeted market segmentation, competitive position and underlying customer needs.

The ultimate deliverable produced is a video of the entrepreneur presenting their value proposition.

We would be delighted to support you in getting started with your new business venture. However, our programmes require a level of resources (time, money, commitment) and are designed to fit a certain profile of entrepreneur in terms of their knowledge and experience.

In this short survey, we assess your status in terms of venture development, skills and experience. Additionally we test your commitment and resolve to be an entrepreneur.

Shortly after you have completed the survey, we will send you a customised report suggesting the best way forward and some comments on your entrepreneurial readiness. Even if you do not subscribe to the programme, you will find this a useful exercise.

The survey should only take about 5 to 10 minutes maximum.