TRACTION

TRACTION is the best place for any entrepreneur to move from prototype to a robust revenue stream ready for scaling.

12 STUDENTS ENROLLED

TRACTION is the best place for any entrepreneur to move from prototype to a robust revenue stream ready for scaling.

Our programme for entrepreneurs who are now seeking paying customers is called: TRACTION

Objective:

To guide entrepreneurs though the development of a minimum viable product through to obtaining a critical mass of paying customers

Who is it for:

Entrepreneurs who

  • Already have a clear value proposition and wish to develop a basic product to sell to customers
  • Have developed a product but are struggling to find customers to buy it
  • Wish to gain sufficient traction to allow them to seek early-stage funding
  • Would like to rapidly reach breakeven through customer revenue as a platform to scale

Timing:

9 to 16 weeks (will vary depending on the product and market)

Output / deliverable:

A critical mass of paying customers who value the product and are prepared to tell others about it. (Number will depend on the nature of the business e.g B2B versus B2C).

By the end of the programme, you will have developed a robust business model off which to develop and grow your business. The customer research will ensure that your idea is sound and that there is a real market for your product. By reaching this “product-market fit”, you will have avoided the biggest mistake made by failing startups – that is building a product that no one wants.

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Mashauri

Developing tomorrow's entrepreneurs today!

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