LAUNCH is the right programme for any entrepreneur to launch their idea. You will develop and test a value proposition and be ready to build your (minimum viable) product ready for market testing.


LAUNCH is the best place for any entrepreneur to launch their idea. You will develop and test a value proposition ready to build your first (minimum viable) product


To guide entrepreneurs from idea through to the development of a market-tested value proposition ready for development into a full business model.

Who is it for:

Entrepreneurs who

  • Already have a clear business idea and wish to move forward with their business development
  • Have an idea and have made some initial steps but are unclear on the right way to go further
  • Wish to test if their business idea is viable before investing significant sums in further development
  • Would like to apply scientific and proven steps such as the lean approach to increase their probability of success


9 to 12 weeks

Output / deliverable:

A value proposition that is based on early market testing and assessed in the light of market size, targeted market segmentation, competitive position and underlying customer needs.

The ultimate deliverable produced is a video of the entrepreneur presenting their value proposition.


You will follow a lean startup path, capturing your ideas, progress and models using the tools and templates provided. There are assignments and milestones that will keep you focused and on track. The quizzes along the way will help you to measure your personal learning, along with the advancement of your new venture.

Have a look at the curriculum to get an idea of the journey you will take

By the end of the programme, you will have developed a robust value proposition off which to develop and grow your business. The customer research will ensure that your idea is sound and that there is a real market for your product. By reaching this “market-solution fit”, you will have avoided the biggest mistake made by failing startups – that is building a product that no one wants.


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